Bison Studio was approached by vivi to improve the visibility of their brand on Google and drive more organic traffic to their e-commerce website. At the time that we were approached, vivi lacked any visibility for key search terms within the jewellery sector in Malta.
- Increase Organic Traffic
- Increase Brand Visibility on Google
- Increase Interaction on Website
What we did
In an increasingly competitive industry dominated by established jewellers, Bison Studio was faced with the task of planning an SEO strategy that would make efficient use of the budget at hand.
The team initially performed keyword research to identify what terms & phrases customers search for on Google when shopping for jewellery in Malta. This was followed by a full audit of Vivi’s website from a content and technical SEO perspective to pin down any potential errors that may be hindering the website from achieving high rankings on Google.
Once we gained a clear idea of what was lacking on Vivi’s website in order to compete with other jewellers for key terms in the jewellery sector, we then worked with Vivi to implement the proposed changes. This included:
- Optimisation of Meta Titles
- Optimisation of Meta Descriptions
- SEO friendly Alt Tags
- Introduction of Keyword Optimised Content
- Execution of an effective Internal Linking Structure
Our time with Vivi is the perfect example of how smart SEO practices for e-commerce can have an immediate positive impact on your business.
Google Search Results ranking for 5 primary keywords
New First Page Rankings
Ranking Places Gained
Increase in Organic Traffic between 2021 – 2022