ion – the harbour
ION – The Harbour
ION – The Harbour came to Bison Studio to promote a 100 Day residency of world-renowned, Two Michelin Star Chef, Alex Dilling. The brief included social media advertising with the intention to gain awareness and generate reservations throughout the entire residency.
What we did
Making use of targeted social media advertising, Bison Studio put together a 3-month strategy that focussed on generating interest in the 100-day residency with Alex Dilling.
The first two weeks of the campaign were dedicated towards testing audiences, ad creatives & placements in order to determine which strategy would likely performs best. This enabled us to gather data & insight into who ION – The Harbour’s target audience is on social media, how best to reach them and which ad creatives appeal to them most.
For the remainder of the residency, a refined social media campaign was implemented on Facebook & Instagram, with ongoing optimisation and updates on audiences and Ad creatives in order to avoid any form of creative fatigue.
Our thought process:
- Building a number of customer profiles that were based on data from ION – The Harbour’s past customers, as well as detailed audience research.
- Setting up unique tracking links to be able to track the performance of campaigns.
- Adding the Facebook pixel to the website for re-marketing purposes. Once this was set up, we then targeted those individuals who’d visited the site through a social media advertising campaign.
- Using our data insight to establish lookalike audiences on social media platforms (Facebook & Instagram) and used this to target new customers.
We are pleased to have contributed to a successful 100-day pop up with world-renowned chef Alex Dilling. As a result, ION – The Harbour have since announced that he will be staying on due to the outstanding turnout.
In a span of just 3 months we have achieved:
Social Ad Engagement