About
ion – the harbour
![](https://bison.studio/wp-content/uploads/2021/10/asset-1@2x-50x23.jpg)
ION – The Harbour
The
Brief
The
Brief
ION – The Harbour came to Bison Studio to promote a 100 Day residency of world-renowned, Two Michelin Star Chef, Alex Dilling. The brief included social media advertising with the intention to gain awareness and generate reservations throughout the entire residency.
![](https://bison.studio/wp-content/uploads/2021/10/ION1-50x33.jpeg)
What we did
Making use of targeted social media advertising, Bison Studio put together a 3-month strategy that focussed on generating interest in the 100-day residency with Alex Dilling.
The first two weeks of the campaign were dedicated towards testing audiences, ad creatives & placements in order to determine which strategy would likely performs best. This enabled us to gather data & insight into who ION – The Harbour’s target audience is on social media, how best to reach them and which ad creatives appeal to them most.
For the remainder of the residency, a refined social media campaign was implemented on Facebook & Instagram, with ongoing optimisation and updates on audiences and Ad creatives in order to avoid any form of creative fatigue.
Our thought process:
- Building a number of customer profiles that were based on data from ION – The Harbour’s past customers, as well as detailed audience research.
- Setting up unique tracking links to be able to track the performance of campaigns.
- Adding the Facebook pixel to the website for re-marketing purposes. Once this was set up, we then targeted those individuals who’d visited the site through a social media advertising campaign.
- Using our data insight to establish lookalike audiences on social media platforms (Facebook & Instagram) and used this to target new customers.
results
We are pleased to have contributed to a successful 100-day pop up with world-renowned chef Alex Dilling. As a result, ION – The Harbour have since announced that he will be staying on due to the outstanding turnout.
In a span of just 3 months we have achieved:
Reach
124,983
Clicks
15,803
Social Ad Engagement
17,172