THE challenge
Boost
A one-stop shop for all your health needs
A one-stop shop for all your health needs
Boost approached us to help bring their digital concept to life. Our collaboration was focused on creating an online platform that acts as a one-stop shop for all your health needs. We made sure that the website is focused on educating and helping users in finding the right products for their daily lives.
Content Strategy
Health, Redefined.
Through our research and strategy, we came to the conclusion that we needed to create a website that was not focused on active, athletes and sports persons only. Boost is a brand that connects with anyone who wants to improve their health.
Digital Strategy
Experience Design
The merchandising and customer experiences within the supplements and health industry in Malta are mainly based on retail showrooms.
Since Boost is a digital brand we took these experience principles and brought them to the boost digital platform. Our approach makes it simple for customers to navigate the site, explore categories, and find the products that best suit their needs.
User-Friendly architecture
Establishing a design system to inspire, inform, and convert.
The boost website uses intentional design to invite customers into the shopping funnel. The use of branded categories was created in order to give each section a specific look and feel.
Personalisation
Personalised shopping features
The supplement and beauty industry is flooded with products and new customers might feel overwhelmed with choices. An interactive quiz was created in order to help users find the right products based on their needs.
Mobile First
Combining form and function to meet customer needs.
Since the majority of today’s web traffic comes from mobile, we established a responsive site framework that optimizes design attributes and user-experience decisions across form factors.
WHAT THEY
SAID.
TESTIMONIALS
The team at Bison exceeded my expectations with our new online health shop. At the beginning of the process, our main goal was to make the website as user friendly as possible, so that customers can find exactly what they’re looking for. The end product was fantastic, I haven’t seen many Maltese websites with such a great UX & unique design! We are so happy with our website and since launching, we’ve received only positive feedback!
Julia Tabone
Marketing Coordinator