THE challenge
Floreal
Floreal is one of Malta’s leading florist.For more than 20 years, Floreal has embellished various exclusive wedding venues, churches, chapels, houses, restaurants and other premises around Malta & Gozo.
Digital Transformation
Digital Transformation
The Floreal team engaged us to help create a new e-commerce platform and overhaul their digital experience to elevate their online presence, strengthen their connection to customers, grow their sales online, and reflect the detail and beauty they put into their flowers.
Through digital strategy we created a new design system, content strategy, and completely transformed the brand digitally. We introduced new features and experiences within the site framework to improve the customer journey, organised product shoots for all their products, and gave customers a platform to easily purchase and engage with the brand more frequently and on a deeper level.
Content Strategy
Fresh Content
We worked closely with the Floreal team in order to develop fresh new content that would fit into the new design system created for the brand.
UX
Clean and simple online shopping
With a business strategy focused on transforming the brand’s direct-to-consumer efforts, we created a digital channel that could help in driving more revenue through eCommerce as well as bookings for weddings and events.
SEO
Organic traffic and reach
In today’s competitive digital world, SEO is one of the main factors in increasing online sales organically. Our digital marketing team worked on coming up with an SEO strategy that resulted in the Floreal brand showing up in the top 3 search results for all of their primary keywords.
