THE challenge
StreamAMG
Crafting an online presence for Europes leading video management platform
Crafting an online presence for Europes leading video management platform
StreamAMG provides online video solutions for some of the worlds leading brands. Reliability, flexibility, and trust are at the core of their business. StreamAMG contacted Bison Studio and asked us to help redesign their web presence with a website that reflects its innovative brand.
Before jumping into the design of the project we spent a couple of weeks working on an overall digital strategy. We worked closely with the StreamAMG team to ensure that we truly understood their target audience. We mapped out User Personas, created Storyboards and came up with a site architecture that fit the individual needs of each of their target users.
MOBILE
Mobile experience
The website was built in a mobile-first approach. The mobile experience was conceived with an attention to detail to ensure anyone, anywhere could get access to all the information they need.
PRODUCTS
Explaining the products to all types of users
StreamAMG also entrusted Bison Studio to brand their family of products. We made sure that we kept consistent throughout all the products that are related to each other.
We took extra care when designing the products pages as many of the products could not be used independently. In order to use some of their products, a parent product (MediaPlatform) must be used.
Websites should act as a sales tool. We made sure of it.
The main KPI for StreamAMG project was an increase in sales through the website. The web platform acts as a sales tool where potential customers could get all the information they need in order to get in touch with the team. At every step of the way we made sure that there was a clear journey towards directing users to get in touch and trying out the products