THE challenge
AB Finance
AB|Finance is a brand of Azimut|Benetti Group incorporated to assist in financing acquisitions of Azimut yachts.
Assist in financing acquisitions of Azimut yachts
Assist in financing acquisitions of Azimut yachts
Drawing inspiration from art, beauty, design, and innovation Azimut Yachts is one of the leads in the luxury yacht market. AB Finance is a member of the Azimut | Benneti group that help in the financing of an Azimut yacht. AB Finance contacted Bison Studio in order to create an online presence that reflects the luxurious brand.
We worked closely with the AB Finance team on strategising on a digital presence that would appeal to their target market whilst also offering valuable content.
Awards and recognition
- Honourable Mention – Awwwards
- Mobile Excellence – Awwwards
UX/UI
Simple yet Effective
AB Finance is targeted towards a high-end market. We had to make sure that the design was effective in such a way that users can easily get all the information they need whilst still keeping an elegant and modern design. We focused on splitting up content into infographics and bit sized information which could easily be understood.
MOBILE
Mobile experience
The website was built in a mobile-first approach. The mobile experience was conceived with an attention to detail to ensure anyone, anywhere could get access to all the information they need.
LOAN CALCultor
Loan Calculator for potential customers to calculate their loan repayments
We created an online loan calculator that enables potential customers to quickly get an overview of their monthly repayments
