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AB Finance


AB Finance




AB|Finance is a brand of Azimut|Benetti Group incorporated to assist in financing acquisitions of Azimut yachts.

THE challenge

Assist in financing acquisitions of Azimut yachts

Assist in financing acquisitions of Azimut yachts

Drawing inspiration from art, beauty, design, and innovation Azimut Yachts is one of the leads in the luxury yacht market. AB Finance is a member of the Azimut | Benneti group that help in the financing of an Azimut yacht. AB Finance contacted Bison Studio in order to create an online presence that reflects the luxurious brand.

We worked closely with the AB Finance team on strategising on a digital presence that would appeal to their target market whilst also offering valuable content.

Awards and recognition

  • Honourable Mention – Awwwards
  • Mobile Excellence – Awwwards


Simple yet Effective

AB Finance is targeted towards a high-end market. We had to make sure that the design was effective in such a way that users can easily get all the information they need whilst still keeping an elegant and modern design. We focused on splitting up content into infographics and bit sized information which could easily be understood.


Mobile experience

The website was built in a mobile-first approach. The mobile experience was conceived with an attention to detail to ensure anyone, anywhere could get access to all the information they need.


Loan Calculator for potential customers to calculate their loan repayments

We created an online loan calculator that enables potential customers to quickly get an overview of their monthly repayments

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Balal Road, San Gwann
+356 99025480
[email protected]