Client: CMS Corporate (cmscorporate.mt), Malta
Industry: corporate, fiduciary and financial services
What we did: new website and custom WordPress theme, domain move, redirect plan, search set-up, Insights blog and careers pages
Launched: 26.10.2026
Highlights: 99/100 speed on computers and 92 on phones, 100/100 for SEO, 99/100 accessibility, all 73 old pages kept through the rebrand
The client
CMS Corporate brings together corporate, fiduciary and financial services in Malta. The group was previously known online as SFS Malta, at sfsmalta.com, and moved to a new name and a new domain.
The challenge
A new name means a new domain, and a new domain is where many companies lose the Google rankings and links they spent years building. The old site had pages in English, German and Italian, links from partners and directories, and bookmarks from clients. Every one of those had to keep working.
The old site was also built on an outdated theme, so a refresh of the existing site wasn’t an option: CMS Corporate needed a new site that matched the new brand and was easy for the team to keep up to date.
What we built
- A new website on a custom WordPress theme, designed around the new CMS Corporate brand, with pages for each service and company in the group.
- A redirect plan for every known old address. We mapped 73 old pages, including the German and Italian ones, to their new equivalents, and forwarded every old domain (sfsmalta.com, cmsmalta.com and the test site) permanently to cmscorporate.mt.
- Search set-up from day one: a title, a description and one main heading on every page, a clean sitemap submitted to Google Search Console on launch day, and the company’s name and logo given to Google.
- An Insights blog for articles and circulars, and careers pages with a job application form.
- Security basics: secure connections on every address, browser security headers, and internal details such as the user list and debug logs blocked from the public.
The results
Our launch audit on 30.10.2026, four days after launch:
| Check | Result |
|---|---|
| Old pages forwarding to the right new page | 73 of 73 |
| Google Lighthouse speed (average of 9 key pages) | 92 on phones, 99 on computers |
| Lighthouse accessibility | 99 on phones and computers |
| Lighthouse SEO | 100 on phones and computers |
| Pages with a title, description and one main heading | 21 of 21 |
| Images with a text alternative | 195 of 195 |
| Links working | 31 of 31 |
| Sitemap submitted to Google Search Console | On launch day, 26.10.2026 |
In practice, that means anyone following an old link, bookmark or Google result for sfsmalta.com lands on the right page of the new site, and Google gets clear signals that the business has moved, not disappeared.
What we learned
The redirect map is the least visible part of a rebrand and the one that protects the most value. Building it before launch, testing every address, and fixing the last one (an old privacy policy PDF) before the audit is what lets a company change its name without starting from zero on Google.
See the CMS Corporate project in our work. Planning a rebrand or a new website? Read what a website costs in Malta, see what we do, or get in touch.
