Client: Bison Studio (our own product)
Industry: marketing, sales and AI automation
What we built: Bison Hub, an AI marketing system: newsletters, CRM, website leads, inbox, social media, blog posts and AI-visibility checks in one place
First version live: 02.11.2026, four days after the first line of code (29.10.2026)
The problem
Like most small teams, we ran our marketing on a pile of separate tools: one for newsletters, one for scheduling social posts, a spreadsheet for leads, an inbox for enquiries, and something else again to check how we show up on Google and in AI assistants. None of them talked to each other. A lead who filled in the contact form, opened a newsletter and clicked a link was three different records in three different apps, and nobody saw the full picture.
We also build AI automation for clients, so we wanted a system we use every day ourselves, not a demo.
What we built
Bison Hub runs on Claude by Anthropic for writing and decisions, with image and video models for visuals. It does five jobs that used to need five apps:
- Newsletters. The AI writes a full campaign in the brand voice from a short brief or a blog link, suggests subject lines and images, proofreads it and runs pre-send checks. Opens, clicks, downloads and unsubscribes are tracked per person.
- Leads and CRM. Every enquiry from bison.studio (contact forms, the newsletter signup and the Ask Bison chat on this website) lands in the hub in seconds. The AI sorts it, scores how warm it is, and drafts a personal reply for the team to check and send. Hot leads trigger an alert, and each person moves through a pipeline.
- Inbox. Replies to our emails come into the hub, sorted, with an answer already drafted.
- Social media. It plans a content calendar, writes captions for Instagram, Facebook and LinkedIn, designs on-brand graphics and short videos, and publishes or schedules them.
- Search and AI visibility. It checks which agencies AI assistants such as ChatGPT, Claude and Gemini recommend for the questions our clients ask, turns the gaps into tasks, and writes and schedules blog posts on our WordPress site.
Each brand has its own profile (voice, audience, do’s and don’ts, colours, logos), so the same system writes for Bison Studio, BisonRealty and BisonCare without mixing them up.
The results
| Before | With Bison Hub | |
|---|---|---|
| Tools for newsletters, leads, inbox, social and search | 5 separate apps | 1 system |
| Time from first code to handling real website leads | – | 4 days |
| Where a website enquiry ends up | An email in someone’s inbox | Sorted, scored and with a reply drafted, in seconds |
| Brands run from one place | – | 3 (Studio, Realty, Care) |
| Social networks planned and published from it | – | 3 (Instagram, Facebook, LinkedIn) |
The biggest change isn’t a number on a dashboard. It’s that the whole team sees one picture of every person, from the first website visit to the signed project, and the repetitive writing is done before anyone sits down.
What still needs a person
The AI drafts; people decide. Every lead reply and every campaign is checked by someone on the team before it goes out, and the system is built to say “I don’t know” rather than invent an answer. That’s the same rule we follow when we build AI systems for clients.
Want something like this?
We build AI assistants, sales automation and marketing systems for businesses in Malta and beyond. Read how AI marketing automation works, see our AI services, or tell us what you’d like to automate.
