THE challenge
Prosper Africa
Prosper Africa approached us to help rethink their digital presence. Our collaboration was focused on creating a platform that educates potential clients on emerging markets and how Prosper Africa can help them reach their services.
Linking West Africa to the world
Linking West Africa to the world
Prosper Africa approached us to help rethink their digital presence. Our collaboration was focused on creating a platform that educates potential clients on emerging markets and how Prosper Africa can help them reach their services.
Through our research and strategy, we discovered that we would need to first educate potential clients on the emerging markets in western Africa. With this in mind, we were able to build an online platform that educates users whilst also showing how Proposer Africa can help them invest and grow in these markets.
Content Strategy
Bringing services to the forefront.
The homepage acts as a contextual expression of who Prosper Africa is and what they do. Through interactive elements and data visualisation, we introduce users to the brand and the service that are offered.
USER ENGAGEMENT
Building value with a richer experience.
Trust is a driving force behind choosing a firm. Our vision integrates engaging features in order to show users the experience and expertise that Prosper Africa have in the market by showing their hubs over western Africa.
EDUCATION
Highlighting countries and opportunities.
We created a series of educational pages that highlight business opportunities and information on each country. The content is designed to not only simplify information but also drive lead generation in the form of inquiries, providing just enough detail to pull users deeper into the experience.
EDUCATION
Highlights and insights.
Creating a content stream that enables users to see current business news and insights depending on what content they are engaging with.
